Sales in SME Lending (Complete Program) 6 days (48 hours)

Capsules

  1. The big picture
  2. The product offering
  3. Reaching your customer
  4. Connect to convert
  5. A good sales call
  6. A good call on sales
  7. Get the feel
  8. How to crack an interview

Knowledge / Skills Covered

  1. Overview of the MSME lending business
  2. Concepts, features and assessment of:
    • Working capital solutions (Cash Credit, Overdraft)
    • Export Financing Solutions (Export credit – Pre and Post Shipment)
    • Term Loans / Business Loans(Secured and Unsecured)
    • Non fund-based products like Letters of Credit (LC) and Bank Guarantees (BG)
  3. Sales Effectiveness – Ability to seek the right information in the sales call and pitch the right solution to the customer.
  4. Interpretation of financial statements
  5. Analysis of financial and non financial parameters to form a view on whether to lend or not to lend to a customer
  6. Soft Skills viz Business Communication in English, Drafting Business Emails, Self introductions, How to crack interviews.

How to Take the Course

Let us know about your interest in our programs or workshops by filling the form on the right. We will get back to you with further details.